A landing page is a page created for a specific campaign and with the goal to convert visitors to customers. Unlike web pages, landing pages typically don’t have external links or navigation to other pages and their specificity is what sets them apart. Landing pages help convert your paid traffic into profitable direct bookings. The simple reason is that your homepage is designed with a more general purpose in mind. It speaks more to your overall brand and is typically loaded with links and navigation to other areas of your site. Therefore, directing paid traffic to your homepage means a user can be overwhelmed with irrelevant information and is likely to leave the site within seconds. So if you’re a spa hotel targeting UK visitors for example, you can customise your landing page to show the package price in the relevant currency and use a map to show your proximity to the airport. Get the full story at Net Affinity