Most hotels know all about the importance of having an online presence. However, not many organisations make full use of the wide variety of opportunities digital marketing has to offer, particularly when it comes to increasing conversions. Landing pages are a hugely effective tool to truly get the most out of your hotel website. They are built with a single focus objective— to increase conversions, get more customers, or simply to build greater guest engagement. In this post, hotel marketing agency NetAffinity is telling you all about landing pages: what they are, why they’re so great for hotels, and how to build your own. They're even throwing in some brilliant examples of successful landing pages, along with a real-life case study showing the importance of testing and knowing your audience. Get the full story at NetAffinity