With the popularity of social media steadily on the rise, many hotels and destinations are getting creative to take full advantage of the trend by implementing out-of-the-box marketing initiatives that speak directly to potential customers.

In an effort to build a strong Twitter and Facebook following, the Las Vegas Hilton has done just that by kicking off a new promotion offering 24 free stays (12 from Twitter and 12 from Facebook) for the upcoming Labor Day weekend. This outreach campaign serves to not only reward its loyal guests, but creates visibility for the property that will extend well past the life of the promotion.