ContentSquare also found that online travel websites are more likely to get bookings on Sundays, on which they have a 5% higher average conversion rate. The study, based on 75 million sessions recorded in 2016 from 12 search website in the online travel sector, found that users typically start searching for summer holiday destinations in January and winter holiday destinations in September. Analysts found that last minute offers are not so popular and customers prefer organising trips ahead of time. Mobile traffic is growing, according to the data, but desktop remains the preferred device to complete bookings. Get the full story at Travolution