Newspaper adverts and video footage are also being used, with careful editing and layouts to get the maximum effect. The result is a campaign that promotes various European destinations with a saucy, 'Carry-On' feel to what a romantic weekend should be about. An advert The Metro newspaper generated plenty of Twitter activity, with the #Lustminute hashtag. The majority of comments made were positive and lastminute.com responded with a mixture of feigned innocence, along with some cheeky comments. The video is the latest used by the OTA to generate interest. Previous efforts include a series recording the adventures of Jamie, lastminute.com’s spontaneity champion, and 'Farage loves Europe' which edited snippets of the Ukip leader to show him extolling the virtues of Europe. Get the full story at Travolution