Alessandra Di Lorenzo has been appointed chief advertising officer to lead the new business unit, joining from eBay Advertising where she was formerly Commercial Director. The Travel People will use audience data and re-marketing technologies to engage its customer groups and to re-connect with them when they are browsing other websites – before, during and after travel. This means retailers the opportunity to reach an audience willing to spend and that consumers can be targeted with more relevant and targeting advertising around their trips. "What’s so exciting about The Travel People is that it opens up opportunities for retailers to reach a highly lucrative travel audience – who are young, affluent and already in a spending mindset – right across Europe," Di Lorenzo said. Get the full story at the Retail Gazette