The acquisition, finalised in March, saw the Swiss travel group take off Sabre Corporation’s hands for US$120 million or £76m. Sabre bought it in 2005 in a deal that valued it at £577m. Speaking at Phocuswright Europe, Fabio Cannavale, chairman of Bravofly Rumbo Group, jested that he bought it because it was cheap but he also knew it was a very good brand. “There is incredible awareness of,” he said. Get the full story at WIT