According to Mark Maddock,'s managing director, people can see the value of waiting. Because of the economy people are holding back their spending, they do not want to commit too early. Technology is a key driver for late bookings in making it easy for customers to book quickly and efficiently. This is particularly true on mobile, a key area of focus for which has been working on improving its technology in this area. has seen a 400% year-on-year growth in mobile activity on its website and 50% of hotel bookings are now for the same day. Get the full story at Travolution