It’s been a few months since Hilton Worldwide Holdings and Marriott International changed their hotel late-cancellation policies, and hoteliers say the process is all about educating customers and helping the hotel industry optimize revenue generation. Last fall the two hotel giants upped the penalties for last-minute hotel cancellations (namely, the generally accepted policy requiring guests to cancel by 4 p.m. or 6 p.m. on day of arrival to avoid paying a fee). In effect since 1 January, to avoid penalty fees, Marriott and Hilton guests must cancel their reservation by 11:59 p.m. local time on the day before check-in. Bjorn Hanson, clinical professor with the New York University Preston Robert Tisch Center for Hospitality and Tourism, said the lack of industrywide standards when it comes to late cancellation policies has traditionally been a pain point for guests. “Policies regarding cancellation times and charges have changed dramatically over the last 10 years and have become harder for travelers to anticipate,” he said. “Marriott and Hilton have tried to come up with something fairly easy for travelers to remember.” Get the full story at Hotel News Now