This was twice the percentage of respondents for the No. 2 market, Asia-Pacific, and more than double the worldwide average of 14%. As the 2014 FIFA World Cup nears, it’s possible that residents in Latin America who are traveling to the soccer tournament in Brazil are choosing to rent rooms and apartments over staying at crowded, and likely expensive, hotels. An October 2013 article from Advertising Age noted that Airbnb intended to launch an awareness campaign in Brazil that focused around the World Cup, with the goal of attracting residents who planned to travel to the 12 cities where games would be played. Get the full story at eMarketer