An influx of hotel technology vendors has helped moved the industry forward and empowered hoteliers to start bridging the gap between their own systems and the advanced platforms that have enabled OTAs to forge ahead. According to a recent PWC report, London starts 2018 with more than 150,000 rooms available. Competition is hotting up and with 149,999+ other options available, how do you encourage a guest to choose you? Personalisation helps differentiate your product, marketing, website and overall guest experience. Creating truly memorable stays at every touch point must become the new ‘norm’. Get the full story at 80 DAYS