With booking windows shrinking, and with literally hundreds of channels for guests to book on, winning the direct bookings can be challenging. But the solution may be found in your own hotel reservation and CRM data. This workshop is all about your hotel data - where to find it, what data you have that others don’t, and what actionable steps you can take with your data to impact your bottom line. In this workshop, HEBS Digital and SHR will share strategies you need to attract and convert more direct bookings and level the data playing field. Get the full story at HEBS Digital