Since then, travel consumers’ demands for more and better quality media as they research and book hotel accommodations has increased dramatically. In response, GTA has expanded its subscription to Leonardo’s VScape Digital Asset Management System to better and more easily source, distribute and manage hotel and proprietary content and enhance the user experience on the growing number of GTA Travel distribution channels. Under the agreement, GTA has access to even more and higher resolution hotel media from major global chains representing over 100,000 hotel properties from around the world and powerful technology that ensures accuracy and consistency, including: - Advanced XML connectivity options that correspond to HTNG (Hotel Technology Next Generation) and Open Travel Alliance standards - Seamless synchronization with GTA databases on an inbound or outbound configuration - Delivery of images in multiple sizes and formats to ensure the most appropriate sized images are served based on how the consumer is accessing the web page - Automatic matching of images to hotel properties and de-duplication of images using advanced algorithms Get the full story at Leonardo