The changing nature of the shopping and transacting process affects everything. There is nothing that is not connected. In the earliest days of the web, travel was actually THE pioneer in driving digital adoption and, some argue, led the web revolution. However that leading role has somewhat faded as the consumer now engages digitally with just about every retail category. There is no longer any product or service that has no “digital relevancy”. Indeed, the percentage of which that can claim to be luddites and don’t/wont interact digitally is falling fast. This doesn’t mean that everyone does everything digitally all the time. Get the full story at Tnooz and the report at CapGemini (PDF 5.1 MB)