Here are a few lessons we can all take from this debacle: - The first and most obvious lesson you can take from this is that the only way you can avoid people saying negative things about your brand on the web is to not give them anything negative to say in the first place. Provide a high-quality product or service and the internet will reward you handsomely. - Any attempt to squelch negative opinions about your brand on the internet will only draw more negative attention to yourself. - “We were just kidding,” which was essentially the hotel’s response in a Facebook post that was taken down, is never the right response to a PR crisis. Their exact words were, “The policy regarding wedding fines was put on our site as a tongue-in-cheek response to a wedding many years ago. It was meant to be taken down long ago and certainly was never enforced.” Customers took to the post to point out reviews that showed that the policy was, in fact, previously enforced. Get the full story at PR Daily Read also "New York hotel fines guests $500 for bad reviews on Yelp"