That is according to speakers on a webinar titled, How Digital Marketing Can Power Your Hotel Revenue Strategy, which took place on 26 October 2017. Three industry thought leaders came together to discuss how, in today’s constant technically evolving marketplace, hotel management teams should be working together on their marketing message and Revenue Strategy. Michael McCartan, Managing Director for Duetto’s EMEA team, tackled the hot issues of the day related to Revenue Strategy, including digital disruption, total hotel integration and guest-centric pricing. “In the early 2000s, distribution became much more complex as Internet intermediaries inserted themselves into the process. Yet many hoteliers are using the same methods created in the ’90s to price their rooms. Providing the same price through different channels is an inefficient way to price, yet this is still the standard followed by the industry today,” McCartan said. Get the full story at Duetto