In Leonardo's first volume of its Let’s Talk Targeting mini-series, the company is pinpointing what millennial travel shoppers are all about and how your visual stories can help you target them, driving them to book. Millennial travelers have many unique characteristics, from their expert social media skills to their ability to seek and demand value; these young and trendy professionals are constantly exposed to informative content. Download this Guide to learn: - What motivates and inspires the millennial generation - How to reach millennials and understand how they think - What tools this segment is using to book hotels - Examples of hotels who are already on the right track Get the full story at Leonardo