The Leading Hotels of the World, Ltd. prepares for a global migration to a CRS developed by TRUST International.

The development follows an extensive evaluation of the current technology and service providers. The company conducted several in-depth focus groups with management personnel from members of The Leading Hotels of the World, to review the TRUST Voyager CRS.

“The overwhelming consensus was that the system offered superior functionality for building and updating rates online, and that the highly integrated and user-friendly distribution platform was ideal to meet the needs of a geographically diverse group of hotels,” stated an official release.

The cut-over is scheduled for November 30, 2006, after which time all member hotels will use the same reservations platform to control all distribution systems and channels managed by The Leading Hotels of the World, Ltd.

The initiative will enhance the competitive position of Leading Hotels and will enable each hotel to immediately implement new marketing programs on a global basis.
At the same time, the voice reservations operation for the United States, Canada, Bermuda and the Caribbean will be relocated from Scottsdale, Arizona, to Winter Park, Florida.
Jon Londeen, vice president of reservations management for The Leading Hotels of the World, Ltd., said, the CRS migration project commenced in April
From now through November, the company is engaged in an intensive program to train its more than 430 member hotels on the new system, an effort being spear-headed by Joe Opp, senior vice president, membership services, from the New York headquarters.
A global team of 10 regional account managers and directors will be conducting comprehensive two-day courses at venues in 38 cities. Each member hotel will send two employees from their front-of-house teams for these courses, resulting in the training of more than 900 individuals.