The tool then combs through the more than 375 hotels in the collection, and shares the matches with the user. These are ranked in order of relevancy. When a consumer clicks on the individual hotels in their results, they are met with a photo gallery and bullet points detailing why that particular property may be a good fit. If the hotel meets the searcher’s needs, they can check availability and book via a link on the page. “As we approach our most popular season for bookings, we’re excited to collaborate with WayBlazer on this new cognitive discovery tool,” said Phil Koserowski, vice president of interactive marketing, The Leading Hotels of the World, in a brand statement. “By adding this functionality to our Web site, we are putting the power of exploration in the hands of travelers so they can effortlessly research and find hotels that meet their individual needs and desires for their trip.” Get the full story at Luxury Daily