This is not necessarily to say that AHLA doesn’t legitimately care if some consumers have been wronged, but rather that they have additional interests, like the profit motives of their members. And based on their ongoing lobbying efforts, those interests could harm competition and raise prices for consumers. In some cases relayed by the stories, individuals calling help lines were falsely led to believe that they were talking with specific hotels, rather than a third-party. That’s clearly not acceptable and, if it is actually widespread, should be dealt with. But most of the stories just featured what appeared to be simple errors of the kind that occur in any business. Given the millions served by the companies in question, some errors are to be expected. Also being used to justify concern is confusion on the part of some users regarding whether they are using the website of the hotel or a third-party. But that confusion is most often likely a reflection of a lack of sophistication – particularly among the elderly – regarding the use of the internet and how to understand the results of searches. This is a problem, but not necessarily one for which reservation sites are to be blamed. Get the full story at The Blaze Read also "The pitfalls of booking hotel rooms online"