eLong, Inc., a leading online travel service provider in China, today reported unaudited financial results for the second quarter ended June 30, 2013. Highlights - Hotel room nights stayed in the second quarter increased 58% to 5.8 million room nights compared to 3.7 million in the prior year period. - Hotel commission revenue for the second quarter increased 29% to RMB198.6 million (US$32.4 million), compared to RMB153.8 million (US$24.2 million) in the second quarter of 2012. - Net revenues for the second quarter increased 27% to RMB234.3 million (US$38.2 million), compared to RMB185.0 million (US$29.1 million) in the second quarter of 2012. - Mobile hotel bookings comprised more than 20% of total hotel room nights stayed in the second quarter, and are currently expected to comprise approximately 25% of total hotel room nights stayed in the third quarter of 2013. There have now been more than 25 million cumulative downloads of eLong mobile Apps. "We see an accelerating trend towards mobile hotel bookings, which comprised more than 20% of our hotel room nights in Q2, surpassing our call centers to become our second largest hotel booking channel," said Guangfu Cui, Chief Executive Officer of eLong. "To capture this great market opportunity, we have moved from an online hotel strategy to a mobile hotel strategy. We are also establishing a US$100 million fund to encourage innovation in this fast-growing area." Get the full story at eLong Read also "Ctrip reports strong Q2 results, 20% of hotel bookings now mobile"