When automobile manufacturers develop a new car, they offer consumers a base model and provide multiple luxury add-ons for those who want to further customize them. That translates to options that appeal to as broad of a market as possible. However, the goal of the car manufacturer remains consistent no matter which vehicle is sold: to maximize revenue. Similar to the base model of an automobile, limited service hotels don’t typically encompass an overabundance of luxurious frills with more limited room types and minimal F&B and meeting facilities. However, just like their fancier 5-star counterparts, their goal is also to boost profits month over month. Get the full story at IDeaS