During a session titled “A tale of two travelers: Transient vs. group,” the panelists pointed to several instances of the line blurring between the two different segments of travelers. For example, group travelers are booking like transient guests, while more group business is comprised of non-corporate guests. Chris Klauda, VP of quality services at D.K. Shifflet & Associates, is seeing a particularly heavy amount of the latter. She said the leisure group segment is traveling in heavy numbers. “This is the segment that’s kind of holding things” together for hotels, she said. Customers who’ve traditionally comprised the leisure sector are now traveling as part of the group sector, Klauda said. She’s seeing a lot of older customers who are traveling for seminars and the like as part of an effort to enrich their lives. “I really think group business … is not just corporate business,” she said. “People are eager to attend seminars and engage and travel. It’s not just big convention (business) that’s out there.” Get the full story at HotelNewsNow Read also "Group booking patterns require pricing reset" at HotelNewsNow, and "Optimize group demand for the most revenue" at HotelNewsNow.