Growth in traditional local advertising - including classifieds and print Yellow Pages--will be flat or negative in the coming five years, but advertising in the online version of the same media will grow significantly, according to a new forecast by the Kelsey Group.

The group is predicting that local search, including online Yellow Pages, will grow 30.5 percent, to $13 billion in 2010. Interactive classifieds are projected to grow 7.9 percent per year to reach $21.1 billion in that same time, from $14.4 billion in 2005. Print Yellow Pages revenues will grow by just 1.5 percent to $28.4 billion, while global offline classifieds will drop by .2 percent to $78.5 billion, by 2010.

"The traditional products, the newspaper classifieds, and print Yellow Pages are going to see flat or negative growth, and negative growth in the case of classifieds," said Kelsey Group Analyst Greg Sterling. "We're going to see a trend towards more performance media, where value is proven and self-evident to the advertiser, and that's the influence of Internet on traditional marketing."

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