“It’s become a nice way to augment the slow periods,” said Kory Keith, spa director at The Ritz-Carlton Spa in Los Angeles, where locals take advantage of daylong wellness retreats and after-work pedicures and cocktails in the adjacent beauty salon. When Keith took the reins in 2012, Los Angeles natives comprised about 25% of the hotel’s spa business. The secret? By keeping the spa-treatment list fresh (and even seasonal—some of its facials use herbs and fruits from the hotel’s rooftop garden), she has increased that ratio to 50/50. “Local guests don’t want the same offerings all the time,” she said. Get the full story at Hotel News Now