Hotels continue to rule as the most important source of sustenance for online travel agencies (OTAs), so dominance of online share will shift slightly to OTAs from suppliers. A new Phocuswright report, U.S. Online Travel Overview Fifteenth Edition, provides a detailed overview of travel distribution in the U.S., with analysis of trends in market share, technological innovation and consumer behavior. The total U.S travel market is projected to grow 6% in 2016, reaching US$361 billion. Lodging is the leading driver of growth as hotels enjoy record average daily rates (ADRs) and high demand. All these heads in beds helped lodging surpass air in 2015 to become the U.S. travel market's largest segment. Get the full story at Hosptality.Net