Quigo has partnered with LonelyPlanet.com to launch the travel information publisher’ new pay-per-click contextual advertising marketplace. This new advertising marketplace will use a private label version of Quigo’ AdSonar platform.

Because Lonely Planet does not accept advertising in its popular series of travel guidebooks, this partnership will be the first opportunity for advertisers to associate with the Lonely Planet brand and to interact with their premium online audience.

Cameron Holland, Lonely Planet’s vice-president of e-commerce, said that the new partnership with Quigo will enable the company to offer its travel- related advertisers “a unique opportunity to communicate with curious, independent, socially-aware travelers who are actively engaged in researching and planning their next trip.”

Holland said, “Quigo’s contextual, targeted advertising marketplace and its unique private label approach allow us to build our own advertiser asset base and maximise the value of our brand.”

Henry Vogel, Quigo’s chief revenue officer said, “Advertisers will now have access to a highly targeted, performance-based auction advertising marketplace on one of the best adventure travel sites on the Web.”

Quigo, which offers performance-based marketing solutions for superior results for premium-branded websites and advertisers, has launched private label versions of its AdSonar advertising platform with several other travel-related sites including iExplore and Discovery’s Travel Channel among others.