According to Moz, there are two ways to think about long tail keyword targeting: #1: A small set of hyper-targeted, specific keyword terms and phrases that are very high value to my business. They're not searched for very much, maybe only a couple of times a month, maybe not even that. But when they are, if I can drive the search traffic to my website, it's hugely valuable to me, and therefore it's worth pursuing a handful of these. #2: The second way is to have a large-scale sort of blast approach, where we're less targeted with our content, but we're covering a very wide range of keyword targets. This is what a lot of user-generated content sites, large blogs, and large content sites are doing with their work. Get the full story at Moz