According to a Phocuswright 2016 report, India’s travel market growth will outpace its GDP growth by 2020. Today, home grown companies such as makemytrip, yatra and goibibo and international giants such as Expedia and Thomas Cook dominate more than half of the Indian travel market. While booking.com is slowly making roads for itself in the Indian OTA segment, the company’s marketing and advertising strategy in India has not been that fierce. While Expedia and Airbnb are putting in a huge amount of money on advertising in India, booking.com has fairly stayed behind in terms of company’s M&A in India. “In India we advertise the most on digital platform. Although, we are among the highest spenders on advertising on a global level,” said Vikas Bhola, regional manager, Indian subcontinent for Booking.com. Get the full story at BW Businessworld and The Ken (free registration)