Lufthansa has rolled out an online tool designed to allow air travelers to share updates during their journeys via Twitter and Facebook.

Called MySkyStatus, the application takes users' flight information, including departure and arrival data, and matches it to Lufthansa's feed of airline traffic. The result: automated tweets or Facebook status messages when flights take off and land, as well as updates en route.

An upcoming ad campaign will tout Lufthansa's industry-leading stats for on-time arrivals and its policy of tasting wines at 30,000 feet, since wines' flavor can change at high altitudes.

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