The airline already posted a tour of the Frankfurt airport and city center, and it is planning on offering three more tours in September and October. Various bloggers post pictures and commentary of German locations based off of feedback from Facebook users. “Mobile has reinvented the photo-taking business,” said Jeff Hasen, chief marketing officer of Mobivity, Seattle. “As Kodak's former chief marketing officer Jeffrey Hayzlett says, they were really in the memory business. Instagram not only documents memories, it enables users to share. “This Lufthansa campaign may not sell many more tickets, but it will provide a 'feel-good' brand experience that some will see as value,” he said. Get the full story at Mobile Marketer