The service, entitled Luxe Concierge, is designed for the travel industry and is meant to benefit hotels, travel agents, high-end conference planners and others with affluent client bases. The app serves as a one-stop-shop for all travel needs and will serve both as a useful tool and as a way of promoting Luxe’s Travel Partner Program and strengthening its brand. “By keeping the app exclusive and invite only, Luxe is trying to create the perception of scarcity,” said Simon Buckingham, CEO of Appitalism, New York. “People often want more what they can’t easily get.” Included on the app is a curated recommendation of desirable locations and points of interest for 25 destinations that will each be updated monthly by editors who reside in said city. It will further allow the creation of daily, personalized itineraries that travel agents can reuse for future clients. Get the full story at Luxury Daily