Allowing consumers to own part of the group’s hotels will help to remind them of their travel experiences and expand the length of the trip. To get attention for its new online store, The Luxury Collection posted to social media, linking to the new dedicated microsite. On the ecommerce site, large images of the products taken at properties fill the homepage. A slideshow of hotels plays automatically to give a sense of the range of design, from the very modern Hotel Marques de Riscal in Elciego, Spain to the open-air Royal Hawaiian in Waikiki. This also helps consumers see how the bed linens and other items would fit into a number of homes and lifestyles. Get the full story at Luxury Daily