“Fourth of July can be a difficult pull for hotels,” said Taylor Rains, managing partner of Flugel Consulting, Charleston, SC. “It’s a big holiday but it’s a single day and activity-based. “In order to stand out, hotels need to leverage what makes their city a unique place to be for Independence Day,” he said. “Be it fireworks along the banks of the Potomac River in Washington or the Boston Pops playing patriotic music in Boston. “It’s then on the hotel to find a way to make that experience even more enjoyable for the guest. A picnic basket prepared by the hotel chef, for example. It may seem counterintuitive but, in order to stand out during the holiday, it’s best for the hotel to take a back seat to other more established celebrations.” Get the full story at Luxury Daily