Luxury hotel brands need to reexamine their digital marketing budgets as Google continues to grow its presence in travel search and online booking, strengthening its position as a formidable competitor to traditional online travel agencies. That’s one of the messages in a report from L2, a research and business intelligence firm owned by Gartner, titled “Luxury Hotels U.S.: Google Hotel Finder vs. OTAs.” Google has long been a popular outlet for consumers looking to explore destinations, accommodations, transportation and other facets of travel. Recent updates to its travel platform – such as price-tracking options for hotel rooms - strengthen that position. Get the full story at PhocusWire