A Waldorf Astoria executive at Forrester Research’s Forum for Customer Experience Professionals East 2013 said that luxury hotels compete against one another with guest experiences. During the session titled “From High-Touch to High-Tech: Personalizing Service Delivery for Today’s Luxury Traveler,” the executive discussed the changing expectations of the luxury traveler. Now, hospitality brands should focus on creating unique guest experiences since affluent travelers are looking for exclusive offers. “We have the other traditional luxury hotels as competitors to Waldorf Astoria,” said John Vanderslice, global head of luxury and lifestyle brands for Hilton Worldwide. “We are competing with [other hotels’] experiences,” he said. “These are the kinds of choices that people are making.” Get the full story at Luxury Daily