The Hyatt Century City in Los Angeles, for instance, recently installed a flower cart beside the front desk. Once guests check in, they're offered a small vase and told they can pick a few flowers to bring up to their room, at no extra charge. They can pick tulips, daisies, irises, chrysanthemums, sunflowers and other flowers, depending on the season, says hotel spokeswoman Adrienne Devore. Flowers are changed out twice a week and the vases are recycled. It's been so popular with guests that more Hyatt hotels likely will adopt it. The flower-cart concept is only the latest twist on a trend that gained notoriety a few years ago with the "pillow menu" concept, a program embraced by some chain hotels to make customers feel like individuals without requiring hotels to make a significant investment. Yet today, hotels are allowing travelers to determine everything from the daisies in their room to the shampoo brand in their shower. It's a way to appeal to increasingly important Gen Y and Millennial travelers, who tend to shy away from cookie-cutter experiences. Get the full story at USA Today