Hotel brands have made substantial investments on that front. 70% offer access to a loyalty programs via the mobile site and 64% allow in-app access to rewards points. A few, such as Marriott, have leveraged consumers’ social media activity and offer points in exchange for posts tagged with one of their properties. There’s good reason for hotels to encourage and invest in loyalty program participation. Loyalty members generate 50% more revenue than regular guests. Prestige Hotels are already in a prime position to do so, as 96% of affluent travelers are members of at least one hotel rewards program. Get the full story at L2