L2’s “Insight Report: Luxury Hotels Guided Selling” compiles the results of a study showing the investments hotels have made in guided selling tactics in 2015 compared to the prior year. Although there have been improvements, many expected features are still lacking from a surprisingly large percentage of brands. Filters and sorting options that allow consumers to search rooms by criteria, interactive features such as guided tours and room comparisons and user content are examples of guided selling that could make the booking process easier. Flexible date calendars, which allow users to adjust check-in and check-out dates quickly and easily after selecting a property, are only provided by half of the brands that were studied, and most did not overlay prices on top of dates, meaning users would have to select the date and wait for the new date to load to compare prices. Get the full story at Luxury Daily