Questions only beget more questions: How do you position, design and market a pro d uct from which the Pre si dent of the United States recently warned off consumers? If you are a designer, how do you avoid the oxymoron of inexpensive design while simultaneously pleasing owners and guests? In a climate eschewing excess, should you hide your brand or flaunt it?

These are the questions Lodging Magazine asked a panel of experts - a brand leader, a designer, a brand positioning consultant and a marketer. And we learn that luxury is alive, and not what you always thought it was.

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