According to our latest research from FutureCast, nearly one quarter of U.S. adults making an annual household income of more than $500k are millennials. This means that brands looking to make a splash within the millennial audience need to stop thinking of this generation as college students playing beer pong in the basement and instead recognize the significant spending power that this group wields – especially in the luxury travel industry. Millennials are a generation that is completely redefining what adventure means and are looking at the world through a more global perspective. According to the United Nations, 200,000 million millennial tourists generate more than $180 billion in annual tourism revenue, an increase of nearly 30 percent since 2007. For brands in the travel industry this is great news. What is even better is that millennials agree that traveling and seeing the world is an intricate part of their lives with 78 percent of them choosing to splurge on experiences over “things.” They are also 23 percent more interested in going abroad than older generations and make up 20 percent of all international tourists. Get the full story at Forbes