Luxury travelers are 59 percent more likely than those who do not have a trip booked to make a retail purchase. With luxury guests booking their trips an average of 53 days in advance, marketers have a significant amount of time to reach them before they depart. “The findings demonstrate a direct correlation with increased spending by luxury travelers in the duration preceding a trip,” said Chris Lorenzoni, director of category strategy for travel at Rocket Fuel, New York. “In the study we found that luxury travelers made up to 18 purchases prior to a trip at an average spend per purchase of $184.55,” he said. “Armed with this data, luxury advertisers and brands can develop ad campaigns targeted at travelers from the moment they book their vacation, knowing that during the period between booking and vacation these consumers are predisposed to make more purchases.” Get the full story at Luxury Daily