Even with the proliferation of mobile usage, travel brands can’t discount other forms of digital marketing, including desktop Web sites and placement on publications. This is especially true for luxury consumers, who use the most number of types of resources to make their plans. “One of the biggest things we’re seeing is the clear impact of mobile on travel content engagement, and just how much time consumers are spending researching and shopping across a variety of devices,” said Matthew Reichek, senior director, product & site planning, Expedia Media Solutions, Bellevue, WA. “We know consumer experience has always been key to driving engagement, but the growth and scale of today’s mobile audience further illustrates the need for brands to implement a diversified cross-platform marketing strategy to effectively engage key audiences across devices throughout the travel planning process,” he said. Get the full story at Luxury Daily