The findings, from a study by market research firm MyTravelResearch.com, were released in Sydney today. Co-founder, Carolyn Childs, said: “Luxury travel is a high reward, high investment sector. Suppliers need to invest in service, design, quality and uniqueness at all times.” The luxury market is now defined by nine key trends, outlined in the study : - A demographic widening away from the dominance of the 40-60 year old age group, especially in emerging luxury markets such as China and India - A new focus on experiential travel at the expense of hedonism and display - A growth in mindfulness and wellbeing as HNWIs turn to nature (such as the Galapagos, Iceland, the Antarctic) to replenish body and soul Get the full story at Travel Weekly UK