“Luxury consumers are continuing to indulge in their experiences. It’s not buying a new handbag or pair of shoes,” says Pam Danziger, president and founder of Pennsylvania-based Unity Marketing, which promises insights into the mind of the affluent consumer. “The focus on one-of-a-kind, behind-the-scenes experiences really matters to people.” Despite the global recession of 2008-09, more people have money to burn. UBS and Wealth-X, a Singapore-based firm that tracks ultra-high net worth individuals, said in September that the world’s super rich – those with at least $30-million (U.S.) in net assets – reached a record 199,235 members, a 6-per-cent increase from the previous year. What’s more, the planet’s billionaire population hit a record 2,170 members. It’s no surprise then that hotels have been really “upping the ante” to give guests a reason to stay, Danziger says. Get the full story at The Globe and Mail Read also "Reinventing Modern Luxury" at Hotel Interactive