Marketing is only helpful when it’s meeting a need. It sounds simple, but those needs can be really tough to parse. Like any consumer, my needs evolve every day, if not every minute. Machines are changing how marketing is done. Not just workflow automation or customer service bots, but software that can help brands understand, meet, and even predict the subtlest of consumer needs. Marketing 3.0 uses machine learning to match product and consumer faster, more precisely, and in the right context; and to identify people who have an implied rather than overtly demonstrated need. Get the full story at VentureBeat