When things go wrong, passengers are finding they can get fast results through Twitter. Travelers are even discovering that Twitter can be a fast way to resolve travel headaches while they're on board planes or in the air.

American says tweeted criticisms come with added pressure because they appear in a public forum. But the company said it's an opportunity, not a problem.

"This is really going to force companies of all sizes to up their performance, and we actually look forward to the challenge," Andy Backover, American's managing director of external communications. said.
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