In this first article of our 2-part recap of 2016, we take a closer look at the major changes from Google over the last 12 months, and how they will impact hoteliers in 2017. Google is Switching to A Mobile-First Index First the big one, and the most pressing for hotel marketers. Google has announced it will be splitting its desktop and mobile indexes, making mobile its primary index. This means that if your website it not optimized for mobile, your search rankings, and subsequently, your organic traffic, will start to be seriously affected. Google’s changes are in response to the accelerated growth of mobile over the last 12 months. In October, StatCounter reported that mobile devices had overtaken desktop computers for web browsing. Global mobile and tablet browsing accounted for 51.3% vs. 48.7% on desktop. Get the full story at Leonardo