If You Pay for Advertising, Make Sure It’s Targeted Facebook’s update to their newsfeed algorithm will have the most immediate impact on hotel marketing. If you’ve been using Facebook to post updates about your property, expect them to have a smaller reach. You will either need to Boost your posts, or pay for advertising to get noticed. Boosting a post is the most rudimentary form of paid advertising. It is purely designed to get more of people to see it. If you want to improve your targeting, you will need to advertise on Facebook. In your ad settings, you can tailor your Facebook ads to target specific audiences or specific actions, like clicks, to ensure you reach the right audience. Get the full story at Leonardo