Smartphones and tablets have empowered shoppers and confused marketers by creating a more complex multi-platform environment. Yet, if marketers were holding out hope that consumer behavior would eventually “stabilize” around clearly distinct use cases — PCs for e-commerce, tablets for browsing, smartphones for “on the go” — it’s not exactly happening that way. User behaviors are evolving. And while there are distinctions and differences, there’s also a great deal of overlap in device usage scenarios. Perhaps the most interesting finding here is the fact that transactions on smartphones most often happen at home and not on the go. Among the 24 percent of smartphone owners who said they made purchases through their handsets, 72 percent did so at home and not in stores, as one might expect. Get the full story at Marketing Land